Our Pillars
Our brand pillars guide all our actions and business decisions, from deciding whether or not to enter a new field, to planning a portfolio of services.
Accepting No Limits - Rise by daring to disturb the universe
- FIFA: We supported the 2010 FIFA World Cup—the world’s biggest sporting event.
- UID: We are helping establish the largest identity management program in the world for the Government of India.
Alternative Thinking - Rise with your ingenuity
- Mahindra Bolero: We created India’s best-selling utility vehicle by changing what people expect from a UV.
- First Multi-utility tractor ’Shaan’: We designed the first multi-utility tractor in India in answer to our customers’ usage patterns.
Driving Positive Change - Rise by shaping destinies
- Yuvraj Tractor: We created a tractor designed for small farming that is enabling farmers to mechanize for the first time.
- Club Mahindra Holidays: We make family holidays fun and affordable for thousands of families and individuals every year.